The University of Melbourne

The 3D Primary Logo with the blue background is recommended to reinforce the University’s premium image and should be used wherever possible such as print collateral, publications, brand signage, web, TV and merchandise.

The logo should be reproduced in four colour process (CMYK) or, where this is not possible due to print, manufacturing or design constraints, the alternative Lineart Logos can be used.

Colours

The University of Melbourne Brand is built around the renowned Melbourne Blue and White.

Melbourne Blue and white are the principle colours of The University of Melbourne brand. The University colours can only be reproduced in the PMS, CMYK and RGB colours specified in this manual. No other colours are approved. It is important to consult with your printer or manufacturer when creating University material. Please ensure colour accuracy by referring to your PANTONE Colour Matching System and paying special attention to all colours produced in 4 colour process (CMYK).